The 4Cs for evaluating ideas
Consider the 4Cs when evaluating an idea. An excellent idea needs to satisfy all four aspects.
Clarity – Does the idea clearly meet a need or solve a problem?
Content – Does it have substance?
Creativity – Is it original and valuable for your audience?
Craft – Is it professionally crafted?
From the book IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers. http://www.amazon.com/IdeaSelling-Successfully-Creative-Clients-Decision/dp/1600616690